Appeals to Emotion

Appealing to the audiences emotion plays a major role in their reasoning. Appealing to emotion is a type of argument that will connect to your audience through their emotions. People will make good or bad decisions because of their emotions. A type of appeal to emotions is appealing to someone's fear. An appeal to fear is a fallacy in which a person will attempt to support their idea by using deception to increase fear towards an idea. Appealing to fear is most commonly used in politics and in marketing. An example of appealing to someone's fear is "if you do not graduate high school, then you will never be successful in life." This is an appeal to fear that if often advertised in high school to make students believe that the only way they can be successful is to have an education. Without an education, students will never be successful in life and will only be able to get a job where they get paid the minimum wage.